We all make them and so often they seem innocuous. But assumptions are a silent killer to the forward momentum of any business or industry. Bits of information shared by even the most trusted colleagues are often lacking key details. But we often take these things as fact -- and we are all guilty of it. Let's a take a moment to consider the assumptions we make in our industry and why or why they aren't helpful to us. And what happens when the idea we are making assumptions about is new without any previous comparable context? What good or harm does that do us all? Running a business has so many challenges, and I wanted to take a moment to encourage all of us to perhaps learn more and assume less and see how that might actually help all of us grow and become more successful.