So the holiday season is upon us again, and I don't know about you, but getting customers into the showroom sometimes seems like the biggest challenge from mid-November through New Year's. In this episode, I talk about the importance of planning your annual in-store promotions and events in order to keep a continual flow of "feet in the door" to support your lighting showroom, even during historically slower seasons. I also share several ideas for generating foot traffic that have worked for other independent lighting retailers. Let me know your favorite promotional activities for your showroom and I'll share them on an upcoming episode!